Sony FIFA World Cup 2014
project name

Sony FIFA World Cup 2014

The Beautiful Game.

description
  • Client:

    Sony / HeyHuman!

  • Our Role:

    Motion GFX, 3D, Editing, Design

In 2014 Sony sponsored the years biggest sporting event, the FIFA World Cup in Brazil. As part of this, their creative agency HeyHuman! were tasked with creating content for multiple media channels. I was fortunate enough to be working there at the time and got to work on some exciting pieces.

Firstly a case study video sharing the great response to the Sony Fan Photographer competition, the prize being the opportunity to be a pitch side photographer at one of the England Word Cup games!I created the majority of the shots in after effects then added some 3D finishing touches in Cinema 4D before editing the results together with some audio in premiere.

Secondly I was tasked with creating a series of DOOH executions showing off the SONY Z1 & Z2 phones. Below are 2 of the wide array of the versions created. The phones and confetti particles were created in Cinema 4D and then comped together with the titles and endboard images in After Effects.